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Case Studies
Case Studies
— Cases / Automation · AdTech · Streaming
Video Ad Insertion (SSAI)
Non-intrusive video ads delivered across every mobile device and browser.
SSAI · Japan
Automation
Banking
Fintech
Industry
Digital Advertising
Location
Japan
Duration
9 months
Standard
VAST 3.0
I
— About the client
The advertising technology division of a major Japanese internet services holding company, building ad products integrated into its cloud platform.
II · The brief
— Challenge
Context
Mobile browser limitations made standard video ad delivery impossible. The solution had to work consistently across a wide range of devices and browsers without disrupting the user experience.
— KEY OBJECTIVES
01
VAST 3.0 compliance with full playback control
02
Pluggable player API for internal developer teams
03
Designer-configurable appearance per placement
04
Consistent UX across all target platforms
II
III · Our approach
— Solution
We built a video player that worked across devices and browsers, delivered ads reliably, and was easy for the client’s teams to integrate and customize.
III
IV · The outcome
— Results
A new, non-intrusive advertising channel was launched across mobile and web. Premium video ads now reach the client’s large user base consistently and without friction.
01
Channel
Mobile · Web
02
Standard
VAST 3.0
03
Duration
9 months
04
Reach
Large user base
VI
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