CUSTOMISABLE SOFTWARE / HARDWARE SOLUTION FOR INTERACTIVE MUSEUM TOURS
Industry: Interactive Solutions for Museums
Revenue: $1.5 million
Employees: Over 350
Duration: two-phase, 5 months and 8 months
Team Included: System architects, Senior software developers, QA engineers, Project manager, UI/UX Designer
For EMLink client Aterise took on engineering challenges to help bring usual museum audio tours to a next level.
The customer company specializes in creating audio tours and guides for world museums of all sizes. General museum audio guide system includes a piece of hardware with connects the headphones snd a playing audio content while visitor is going through an exhibit. An ordinary guide has been around since 90-s, and while those devices were becoming more and more interactive, getting closer to a smartphone, the general principle was always the same. Something bigger had to be added in order to win the competition. The customer clearly understood what they needed to push their product further: a new level of interactivity had to be created — a channel of communication between the audio guide and an exhibit showpiece.
Two key points were highlighted:
Location awareness. Device has to detect which room it's currently located in, and perfectly break it down to individual room areas.
Showpiece communication. Showpiece should be able to "talk to a guide" for it to react to certain events which are pre-orchestrated to create exciting experiences. One-way communication was necessary since there are usually many visitors in one room, and there is little value in allowing one individual visitor to impact an exhibit. While individual exhibitions in world's top museums are sometimes very technological, a general solution absolutely must have a justified price. What's more, it becomes less attractive for a museum superintendent if they have to replace existing guides, buying hundreds of new devices for an upgrade. At the moment of EmLink kick-off museums usually had a rich family of different guides, varying from iPod Touch to a custom device, and each device was usually running a custom museum application in a single-app mode. Since the customer company knew the market outlet very well, they managed to quickly create a generified guide device profile.
Very soon a clear solution became visible. The customer wanted to create a small beacon device, which is able to broadcast a BTLE signal, and place those beacons over designated points of interest, all over the museum public area. Interpolating beacon signal, a guide device could understand its location and enable it's interactive options. At a second stage of the project, custom data could be included as a part of this broadcast, finishing the original idea of creating even more spectacular tours just for everyone.
Next, customer realized that even more existing museum problems could be solved with this system. One of them is security: such system could prevent occasional trespassing or protect guides from visitors unintentionally forgetting to return them after finishing their visit. And a few more planning and monitoring capabilities could also be added for museum staff, which was also a goal of a second phase of the project.
Such a solution was a set of pluggable modules and applications which customer could utilize to build end solutions for each particular museum they serve.
During all phases of this project Aterise agreed to:
- Conduct a technical investigation and create a proof-of-concept for a museum guide having local position awareness capabilities and real-time data transfer.
- Create embeddable modules for all target guide platforms, enabling 3rd-party developers to easily utilize all interactivity features in all kinds of applications they build for museums.
- Create a beacon firmware.
- Create a solution for configuring Points of Interest and zones for a museum exhibit, available as a standalone web-application.
- Create a solution for museum security and service staff, allowing them to monitor available guides. This application had to be available as a standalone web application or a set of embeddable modules to include into existing museum security applications.
- Create a solution for customer's employees and subcontractors to manage interactive information, passing it to a private endpoint.
- Implement necessary DevOps harness for seamless management of hundreds of beacons, including initial setup, automatic configuration propagation, updates and etc.
It should be noted that the room awareness is usually implemented in a similar fashion, using Apple's iBeacon. Aterise choose custom implementation since:
1. iBeacon pieces are not connected and don't transfer arbitrary data to devices.
2. We couldn't use it anyway. EmLink actually happened before iBeacon was introduced.
The simplest example of real-time interactivity is a TV screen, playing additional narrative in a museum hall. Museum visitor now should remove his headphones which come with the guide to hear the speaker. But with current video timestamp translated to a device, same video on a device can be not only automatically started when visitor enters this room, but also immediately synchronized with the screen, providing comfortable non-intrusive experience.
Security officers are now able to easily monitor what is happening with the guides. Software modules on guide devices allow an alarm to be started when certain event occurs, a non-mutable sound on device speakers, including screen lock with showing instructions message, telling what exactly happened and what to do now. And in some end applications it is even immediately transferred to a security terminal, showing which alarm is triggered, why, when and where.
A few solution modules are available as standalone web and mobile applications only. Those are configuration tools used to produce internal configurations, mapping museum exhibits to points of interest, creating zones, choosing optimal beacons placement and etc.
After investigation and phases implementation the customer has received a new competitive advantage, being able to bring a product of a new quality to the market. During the final stages of the project a solution built by Aterise tied other parts built by the customer's subcontractors into a single integrated system, now consistently serving thousands of visitors in one of the world's most recognized museum.